CUNA Marketing & Business Development Council begins search for “The Pitch”

November 18, 2015



Vicki Christner – CUNA Communications; (202) 508-6754;
Amy Nigrelli – CUNA Marketing; (608) 231-4246;  

Madison, Wis. (November 18, 2015)— Submissions are now open for The Pitch. Held for the first time last year, the contest calls for marketing and business development professionals to propose a big idea, project or concept for a chance to win $10,000 and support from a top marketing agency.  

“This contest has been a phenomenal opportunity for our credit union’s marketing efforts,” says Jeremy Daggs of University and Community FCU, last year’s winner of The Pitch. “Winning ‘The Pitch’ allowed us to acquire a smart car for promotional purposes at community events. To engage the community, individuals can draw on the car with markers and connect with products that are showcased at the car. The car has proven to be an engaging and effective way to increase our brand awareness.”  

To receive consideration for “The Pitch,” credit unions must fill out an application and create a 2-3 minute video explaining their idea. The top finalists will present their pitch live onsite at CUNA Marketing & Business Development Council Conference, March 20-23, 2016 in Anaheim, CA.  At the end of the conference, the prize will be presented to the pitch with the greatest potential impact for its credit union.  

“We loved working on The Pitch because we are excited and inspired by credit unions that pursue bold, unconventional strategies for growth,” says Sarah Bacehowski of Mills Marketing, which collaborated with University and Community FCU on their winning project.  

Applications for The Pitch are due January 29, 2016 at 5:00pm CT. To learn more about and to submit an entry, visit  

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About CUNA Councils:
The CUNA Councils are a professional development organization run by credit union leaders for credit union leaders. Councils provide resources, information, networking and career development to credit union professionals in six areas: finance, HR, marketing & sales, lending, operations and technology.  

About CUNA Marketing & Business Development Council:
The CUNA Marketing & Business Development Council is a member-led organization comprised of 1,200+ credit union professionals across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit or