New CUNA CFO Council White Paper Examines “The Art of the Turnaround”

November 17, 2015


Contact: Natalie Sherry – CUNA Councils; (608) 231-4141;

Madison, Wis. (November 17, 2015)– The CUNA CFO Council has published a new white paper, “The Art of the Turnaround: How Credit Unions Fought Their Way Back.”  

In the wake of the Great Recession, credit unions were merging and/or being liquidated at higher volumes than they are today. This white paper profiles four credit unions that almost lost it all, but managed to bring respective business models back from the brink and today are thriving. The white paper investigates:  

the factors, or combination of factors, that lead to financial peril,

how the credit union righted the ship, including strategy, staffing, revenue and expense, and

the lessons that were learned so the same perilous situation is avoided.

CUNA Council members are eligible to receive complimentary copies of this, and hundreds of other white papers. The paper is available online in the white paper section of

Press may contact Natalie Sherry at for more information.

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About CUNA CFO Council:
The CUNA CFO Council is a member-led community of credit union financial professionals dedicated to providing the highest level of networking, professional development and advocacy to its members. The CUNA CFO Council is one of six CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit