New CUNA Marketing & Business Development Council White Paper Discusses Marketing’s Role to Onboard New Members

October 26, 2015

For Immediate Release  

Contact: Natalie Sherry – CUNA Councils; 800-356-9655 ext 4141;

Madison, WI (October 26, 2015) – A new white paper from the CUNA Marketing & Business Development Council, “The Role of Marketing in New Member Onboarding,” discusses the role of credit union marketers to onboard new members and how important engaging with those members is to the future of the credit union.  

A companion piece to the 2014 white paper “Sink or Swim: The Rising Tide of Member Onboarding and Engagement Strategies” published by the CUNA Operations Sales & Service Council, “The Role of Marketing in New Member Onboarding” makes the case that, not only is, “Onboarding is more important now than ever,” but “Marketing is the lead player in this process.”  

In addition to input from several credit unions that have successfully implemented formal onboarding programs, the Council examines:  

  • The role of marketing in new member onboarding
  • How onboarding efforts complement the brand
  • Getting all departments onboard with onboarding
  • Using specific onboarding messages
  • Encouraging members to develop deeper relationships

CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.  

The paper is available online in the white paper section of  

Press may contact Natalie Sherry at for more information.

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CUNA Marketing and Business Development Council:
The CUNA Marketing and Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing and Business Development Council is one of six CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit