MBD17 - Scenes from Thursday

Business development and relationship marketing top MBD17 agenda

‘Sales’ is not a four-letter word, speaker says.

March 31, 2017

CUNA Marketing & Business Development Council Conference attendees learned about the importance of selling, business development, relationship marketing, and more on Thursday.

Following are scenes from the conference, which concludes on Saturday.

  • Slide 01

    Selling is a fundamental part of business development, says author Andre Taylor.

  • Slide 02

    Partnering with local organizations and working with the media will raise your profile in the community, marketers tell attendees.

  • Slide 03

    Two conference “crashers” work on the presentation they’ll give to conference attendees. They are part of a group of ten young credit union professionals attending this year’s conference.

  • Slide 04

    Nearly 80% of members use CUs only for low-margin and/or simple accounts such as share accounts, says Steve Langley, senior vice president of member services/chief retail officer, at Schools Financial CU.

  • Slide 05

    Strategic marketing 2.0 involves integrating content, engagement, and social media strategies into your marketing plan, says Hilary Reed of Empower Strategic Solutions.

  • Slide 06

    There’s a bright future in store for new CUNA Marketing & Business Development Council Chair Mia Perez, says outgoing chairman Andy Reed.

  • Slide 07

    Artist Phil Hansen delivered an emotional final keynote Saturday, encouraging attendees to look at their limitations as opportunities, not challenges.

  • Slide 08

    During his keynote, artist Phil Hansen uses shadows to illustrate a point about perspective and how shifting your view can make a big difference in your success.