Attract young professionals to your board

Every generation has a different point of view, says Edith Cabrera-Tello, one of the younger members of Community 1st Credit Union’s board of directors.

And her voice on the board provides the $614 million asset credit union in Ottumwa, Iowa, a better understanding of her generation’s point of view.

“I can explain and provide examples of what other members like me need. I can even provide some ideas to decrease some of these gaps,” says Cabrera-Tello, coordinator of an English language learning center at Indian Hills Community College.

In an interview with CUNA News, Cabrera-Tello shares her insights on attracting young professionals to credit union boards.

What led you to the credit union board?

The need to represent our diverse and minority community population. Minority credit union members have different financial needs. Some of these members come from other countries. They need to understand and learn the U.S. economic and financial system. I also wanted to increase my leadership experience and support our community, and to improve my project and team management skills.

Would you encourage other young professionals to consider joining a board?

Absolutely! Younger professional board members will enjoy the board experience. They’ll expand their financial and leadership experience. Young board members can reinforce the internal and external values of the organization. They represent the young population, the new ideas, new technology, new networking, and new leadership strategies. 

Do you have any advice for other credit union boards that want to attract younger members?

Yes, I have a few suggestions:

• Look for committed young members who could benefit from a financial and personal experience and who are interested in giving back to their community.
• Find outstanding local college students studying business with an emphasis in marketing, accounting, finance, or management.
• Provide internship opportunities with an option to become a board member.
• Search for young, energetic leaders in local nonprofit organizations.
• Think about how the young board member can connect you with emerging generations.

This article first appeared in Credit Union Directors Newsletter. which provides strategic insights for policymakers. Subscribe now to the print or PDF version.