Branded dollar, credit repair product win small CU competition

Branded dollar, credit repair product win small CU competition

Participants select most impactful and transferable ideas as winners.

February 25, 2018

In a Shark Tank-like exercise, participants in Sunday’s Small Credit Union Roundtable during the CUNA Governmental Affairs Conference shared successful loan and membership growth ideas. Participants discussed and voted on the best ideas, culminating in two top winners who will select a membership in the CUNA Council of their choice.

Following are scenes from Sunday’s roundtable.


  • Slide 01

    CUNA President/CEO Jim Nussle takes part in a discussion on innovative ideas for loan and membership growth.

  • Slide 02

    The best thing small credit unions can do is to tell their stories, says Mike Schenk, CUNA vice president, research and policy analysis.

  • Slide 03

    Cisco Malpartida Smith, president/CEO of The Florist FCU in Roswell, N.M. (left) tells Tom Sakash, CUNA’s small credit union advisor, about giving away “branded” dollar bills to boost membership growth. Participants named this one of two winning ideas during the Shark Tank-like session.

  • Slide 04

    “When we all get together to share our ideas, that’s our super power,” says CUNA President/CEO Jim Nussle.

  • Slide 05

    Eunice Rogers, president/CEO of NRS Community Development FCU in Birmingham, Ala., and Bob Hoel, senior scholar for the Filene Research Institute, discuss low-cost resources for small credit unions.

  • Slide 06

    Paul Gentile, president/CEO of the Cooperative CU Association, discusses loan growth ideas for small credit unions.

►Read more conference coverage from CUNA News, and get live updates on Twitter via @CUNANews@cumagazine@CUNA, and by using the #CUNAGAC hashtag. You can also follow the conference on Facebook and Instagram. For a complete schedule and information on keynote speakers and breakout sessions, visit the CUNA GAC event page.