news.cuna.org/articles/113809-video-branded-dollar-giveaway-a-marketing-hit

Video: Branded dollar giveaway a marketing hit

Campaign creates personal connections, says The Florist Federal Credit Union's Cisco Malpartido Smith.

February 25, 2018

Cisco Malpartida Smith, CEO at The Florist CU in Roswell, N.M., explains the very personal "branded dollar" giveaway campaign that has proved an effective marketing tool.