More Scenes from MBDC 2018

More scenes from #MBDCouncil 2018

Conference continues with sessions on crisis management, digital marketing.

March 14, 2018

The CUNA Marketing & Business Development Council Conference continued Wednesday in San Francisco.

The 550 attendees participated in sessions on crisis management and communications, improving digital marketing efforts, using member feedback loops, and more.

Following are photos from conference sessions on Tuesday and Wednesday.


  • Slide 01

    Kindra Hall offers three steps to aid your credit union's strategic storytelling.

  • Slide 02

    Mia Perez of Louisiana Federal Credit Union presents an East Oakland Community Housting Project representative with a giveback effort coordinated by CUNA Marketing & Business Development Conference attendees.

  • Slide 03

    Randy Schultz, vice president, Weber Marketing Group, examines disruptive brands and campaigns.

  • Slide 04

    People are not logical. So why does your credit union build product positioning, marketing, and business development conversations around logic, asks Melina Palmer, founder of Defying Gravity.

  • Slide 05

    Hilary Reed, chief strategy officer, Empower Strategic Solutions, discusses what marketers have learned in the past 25 years.

  • Slide 06

    Deborah Mersino, chief marketing officer, Oregon Community Credit Union, provides differentiation tips for credit unions.

  • Slide 07

    Don’t overgeneralize any of your member segments, says Opal Tomashevska, CUNA Mutual Group’s manager of bicultural business strategy.

  • Slide 08

    Financial outreach isn’t just good for members, it’s good for the credit union’s bottom line, says Jessica Oliver, director of financial outreach for Pelican State CU in Baton Rouge, La.

  • Slide 09

    Branding goes well beyond logos, says Steve Ducey, chief experience officer at Vibrant CU in Moline, Ill.