Hrubes named Vice President of Strategic CU Relations for CUNA

April 26, 2018


CONTACT: Lauren Williams – CUNA Communications; (202) 626-7642;            

MADISON, Wis., and WASHINGTON (April 26, 2018) – Credit Union National Association (CUNA), the nation’s largest and most influential trade association advocating on behalf of America’s 110 million credit union members, announced that Jessica Hrubes has been named Vice President of Strategic Credit Union Relations.

Hrubes will oversee the strategy and work of the CUNA engagement consultants who provide specialized attention to broad and diverse stakeholders throughout various regions. Prior to joining the Engagement Team, Hrubes served as the VP of Alliance Management at CUNA Strategic Services, Inc., an affiliate of CUNA.

 "We are very pleased that Jessica has accepted this new role as Vice President of Strategic Relations," said Greg Michlig, CUNA Deputy Chief Engagement Officer. "Her process-driven approach and understanding of internal operations and marketplace dynamics will be tremendous assets as we continue the development of the engagement team and model." 

Hrubes joins the engagement team with more than 15 years of experience in strategic alliance relationships, marketing leadership and sales strategy for the credit union movement. She earned her CUDE designation from the National Credit Union Foundation in 2012 and holds a Bachelor of Science degree from the University of Wisconsin.

“I am excited for this new opportunity to continue evolving our engagement team and the work we do to deliver exceptional service to our credit unions, League partners and valued stakeholders,” Hrubes said.

About CUNA  
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 110 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit