Scenes from CU Water Cooler How To Conference 2018

Photo gallery: Scenes from the How To Conference by CU Water Cooler

Credit union thinkers and doers share ideas.

June 14, 2018

Credit union leaders gathered at the How To Conference by CU Water Cooler in mid-June. The conference, organized by gameFI’s Matt Davis and Currency Marketing’s Tim McAlpine, took place at the Majestic Theatre in Madison, Wis.

Following are photos from the two-day event:


  • Slide 01

    Cristina Farmus, board member at Purdue FCU, discusses board engagement with CU Water Cooler’s Matt Davis.

  • Slide 02

    Dr. Michael Hudson encourages people to tell their stories.

  • Slide 03

    Samuel Brownell, founder/CEO of CUCollaborate LLC, discusses making it easier to join credit unions.

  • Slide 04

    Kent Dicken of iDiz Incorporated explains the advantages of mingling ideas.

  • Slide 05

    Larissa Walkiw, a graphic designer with Current Marketing, advocates for using what you do for fun as an avenue for connection and success.

  • Slide 06

    California and Nevada CU League CEO Diana Dykstra chats with CU Water Cooler’s Matt Davis about innovation.

  • Slide 07

    TwoScore’s Amanda Thomas expresses her passion for small credit unions.

  • Slide 08

    Currency Marketing’s Tim McAlpine puts audience questions to James Robert Lay of the Digital Growth Institute.

  • Slide 09

    Mike Higgins, CEO, Mike Higgins & Associates, digs into the balancing act of making an impact and making a profit.

  • Slide 10

    Matt Davis, founder of gameFI (left), chats with Mike Higgins about cooperative values.

  • Slide 11

    Filene Research Institute’s Adam Lee delivers a talk about the power of showing off your social values for everyone to see.

  • Slide 12

    Alan Davis of Baskervill offers tips for embracing the moments in which you can have the greatest impact.

  • Slide 13

    Nikhil Lakhanpal, co-founder of Narmi, offers his take on the next 10 years for credit unions.

  • Slide 14

    Mazuma CU’s Laura Eblen and Service 1st FCU's Chris Court share collaboration tips.

  • Slide 15

    Dupaco CU’s David Klavitter addresses credit union patronage.

  • Slide 16

    Heartland CU’s Robin Marohn (right) chats with CU Water Cooler’s Matt Davis about creating local community impact.

  • Slide 17

    Educators CU's Shannon Huot talks with Matt Davis about working with students to plan for paying for college.

  • Slide 18

    Conference organizers Matt Davis (left) and Tim McAlpine wrap up the How To Conference.