Effective training taps into what makes employees tick

How can training be modified to keep employees motivated and loyal?

July 11, 2018

Credit union staff retention is one of the keys to building strong member relationships.

So, what does today’s workforce want, and how can training be modified to keep employees motivated and loyal?

First—and no surprise—time is tight. Training must engage employees with interactive course content and information to help them grow their careers, all in a short amount of time.

Second, credit unions are different. Training should explain the credit union difference and the value proposition of credit unions (versus banks).

Keying in on this fundamental difference is not only key to growing and retaining membership, it drives home that employees are part of something bigger.

Third, training as a united team strengthens the group's experiences. Employees have built-in cohorts that can help implement training tactics in a real-world setting. Plus, employees can share best practices as they move forward together.

Perhaps more than anything, today’s credit union workforce wants training that provides practical insight on advancing within their organizations. That’s where CUNA Professional Development Online (CPD Online) really shines.

Some CPD Online courses can be applied to many credit union job titles. Others are very specific to certain job functions, outlining exactly what an employee is expected to know in his/her current role or a future role.

CPD Online offers competency assessments to evaluate essential personal characteristics and critical on-the-job behaviors that help differentiate solid employees from superior performers.

Similarly, CPD Online’s career pathing compares credit union employee skillsets against position-specific profiles, helping to plot a career course.

According to, “Companies that offer e-learning and on-the-job training generate about 26% more revenue per employee.”

With that said, it’s imperative for credit unions to require and measure training.

Learn more about what makes credit union employees tick and the training that could elevate their game with CUNA Professional Development Online.