CUNA Mutual Group Contributes Initial $1 Million to Support National Consumer Awareness Initiative

Contribution Builds Upon Growing Industry Support for Initiative

September 11, 2018

MADISON, WI (September 11, 2018) – CUNA Mutual Group and Credit Union National Association (“CUNA”) today announced that CUNA Mutual Group has made a $1 million commitment for 2018 to the groundbreaking, research-based effort being led by CUNA to grow consumer awareness and consideration of credit unions as the best financial partner for American consumers.

In addition to CUNA Mutual Group, several other organizations have made substantial contributions and commitments to Awareness that additionally include the purchase of targeted, digital media in their geographic areas. These include Coastal Credit Union, Ent Credit Union, Redwood Credit Union, CUNA Councils, CEFCU, and Local Government Federal Credit Union.

CUNA in June announced that its three-year, $100 million national program would launch in January 2019 around the “Open Your Eyes to a Credit Union” creative concept. Working together with the state credit union Leagues, CUNA plans to build a nationwide “Open Your Eyes” program through a series of regional and statewide campaigns.

CUNA Mutual Group President and CEO Robert N. Trunzo said: “Our commitment to America’s credit unions has never been stronger. By supporting CUNA and the Leagues on this important initiative, CUNA Mutual believes we can collectively increase consumer consideration of credit unions and position them for a bright future. We believe in this initiative, and we are excited to play this leading role in its success.”

CUNA President/CEO Jim Nussle said: “This substantial support from CUNA Mutual Group is a clear sign of both their belief in the future of credit unions and a reflection of the unique relationship between our two organizations, a relationship that goes back not just decades but generations. By contributing to the infrastructure that will support local investments by credit unions and Leagues directly into the ‘Open Your Eyes’ program, CUNA Mutual will be playing a vital role for our industry. We thank them on behalf of all of America’s credit unions.”

Douglas Kiker, CUNA’s Chief Strategic Communications Officer who is leading the Awareness Initiative, added: “Credit unions are and will remain at the heart of what we do every day. The Awareness Initiative will succeed in moving the consideration needle with consumers, but we need financial partners to make that happen. To that end, thank you to these early leaders for their commitments.”

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 110 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit

About CUNA Mutual Group

CUNA Mutual Group is a financially strong insurance and investment company. For generations, we’ve partnered with credit union leaders to protect and grow their businesses, and help people plan, protect and invest for their future. CUNA Mutual Group offers commercial and personal insurance products; lending and payment security solutions; and retirement, investment and marketing services. Additional information about the company can be found at

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company and MEMBERS Life Insurance Company. Corporate headquarters are located in Madison, Wis. 


CUNA: Lauren Williams (202) 626-7642; 

CUNA Mutual Group: Phil Tschudy (608) 665-7188;