CUNA Launches Final IE for 2018 Midterm Election
FOR IMMEDIATE RELEASE
CONTACT: Lauren Williams – CUNA Communications; (202) 626-7642; firstname.lastname@example.org
Washington, DC (October 23, 2018) – Credit Union Legislative Action Council (CULAC), the federal PAC of the Credit Union National Association (CUNA), today launched its final independent expenditure (IE) for the 2018 midterm election cycle. CULAC is ranked among the top five largest PACs for trade associations.
Television ads for Sen. Cindy Hyde-Smith (R-MS) will run until November 6 throughout Mississippi. Sen. Hyde-Smith was appointed to fill the seat vacated by Sen. Thad Cochran, who resigned for health reasons, until the next scheduled election. She is now seeking to win the special election to complete the term, which expires 2021. Under Mississippi law, she will appear on the ballot with three other candidates, with no party affiliation listed.
CUNA, CULAC and its League partners use a variety of tactics to promote widespread support for credit union-friendly candidates including:
Partisan communications: communications coordinated with candidates and aimed at credit union households
Independent expenditures: directed at the general public but conducted independently of the candidate, his campaign, the parties or state Leagues and credit unions.
CUNA uses virtually all forms of media in its political messaging for pro-credit union candidates, including targeted digital ads and social media, television, broadcast and streaming video, digital and terrestrial radio, and direct mail.
CULAC has supported 375 candidates for House and Senate on the November 2018 ballot, including 42 open seat candidates and one challenger. CUNA and state credit union Leagues are investing a record-breaking $7 million in support of credit union-friendly candidates for the 2018 midterm election cycle.
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 110 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org.