CUNA recognizes 97 CU professionals with marketing and business development designations
MADISON, Wis., and WASHINGTON (November 8, 2018) – At the 2018 CUNA Marketing and Business Development Certification Schools, 31 credit union professionals earning the Credit Union Certified Marketing Executive (CUCME) designation and 66 earning the Credit Union Business Development Professional (CUBDP) designation.
For a full list of individuals who earned the designation, click here.
“I am often asked what my ‘secret’ is when it comes to our success in marketing at our credit union and my response is attending this school,” said Chelsea Oliver, marketing specialist at Corry FCU. “I love the sessions, networking, travel experience and the speakers. You're not going to find a better program to invest your marketing dollars into.”
Each school offers its own designation, signifying the different skills and focus required to earn them.
The Credit Union Certified Marketing Executive (CUCME) designation distinguishes marketing professionals with a depth of understanding in topics such as:
- Strategic marketing
- Building a relevant brand experience
- Market research
The Credit Union Business Development Professional (CUBDP) designation can be earned by professionals who demonstrate their mastery of concepts such as:
- Engaging internal stakeholders
- Business development strategy
- Determining target markets
Next year’s schools are scheduled for October 7-10, 2019, in Louisville, KY. For more information, visit cuna.org/mbdcs.
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 110 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org.