CU jobs: What will tomorrow bring?

Workforce evolution

How will your labor pool change in the years ahead?

May 15, 2019

As the credit union movement continues to evolve, so must credit union leaders, board members, and staff.

Technology has transformed the skill sets your staff needs, particularly in member-facing roles that serve as the face of your brand, according to CUNA’s 2018-2019 Environmental Scan Report.

Bill Merrick

Bill Merrick

Many credit unions have altered their service philosophy and staffing structure to address today’s labor shortage, the longer-term changing nature of branch interactions, and consumer expectations.

What new roles will credit union employees and board members be filling 10 years from now? What new skills and knowledge will they need to do this? And how are credit unions changing as a result?

We posed these questions to a cross-section of credit union leaders—CEOs, boards, lenders, marketers, finance professionals, branch managers, tellers, human resource executives, and others.

According to our panel of experts, credit union leaders must become more skilled in data analytics and digital technologies, laser-focused on their vision, agile in refining strategy and adopting new operative tactics, and even more member-focused.

In other words, they’ll do everything they do today—only faster and with more focus and greater depth.

Earlier this year we examined what the future holds for credit union professionals and boards.

We started with these perspectives:

  • Your board will focus on industry changes and shifts in consumer preferences.
  • CEOs will find the right formula for success by balancing more ingredients in a dynamic environment.
  • Data, strategy, and storytelling will guide marketers, but they won’t replace traditional marketing strategies.

Join the conversation: How do you see your workforce evolving? Drop us a line.

BILL MERRICK is a deputy editor for Credit Union National Association. Contact him at 608-231-4076.