news.cuna.org/articles/115474-cunas-1st-map-campaign-of-2019-emphasizes-the-cu-difference
MAP

CUNA’s 1st MAP campaign of 2019 emphasizes ‘the CU difference’

January 24, 2019

CUNA launched its first Member Activation Program (MAP) Campaign of 2019 Thursday, which aims to get credit unions to educate members on the credit union difference. Registration is also open for CUNA’s free MAP webinar, which will feature information about MAP and the current campaign, Feb. 8 from 2 to 3 p.m. (ET).

“CUNA, leagues and credit unions know that credit unions are a smarter choice for consumers and small businesses because they are not-for-profit, financial cooperatives with a mission to promote thrift and provide access to credit,” said CUNA Chief Political Officer Richard Gose. “But do the 115 million credit union members in America know the difference? This campaign is designed to ensure those members know they are member-owners of an institution that doesn’t answer to Wall Street or stockholders, credit unions invest in their local community and its residents.”

Credit unions can use CUNA’s customizable template, available in long and short forms, to build messaging to their members that can be altered to fit in with a credit union’s standard messaging.

Credit unions that aren’t part of MAP can get more information and register on CUNA’s MAP homepage. CUNA also launched its MAP Community last year for CUNA members to discuss advocacy issues, communications and best practices.