Break-through branding: Build an emotional connection

February Subscriber Exclusives

Branding best practices and emerging marketing technologies.

February 13, 2019

As part of our move to quarterly publication, Credit Union Magazine will deliver weekly Subscriber Exclusives to readers via email in addition to the print magazine.

February’s Subscriber Exclusives highlight branding best practices, emerging marketing technologies, data analytics, and more. Articles include:

  • Reimagining a beloved brand. BECU’s rebranding effort was both successful—and difficult for some members.
  • Artificial intelligence improves member conversions, engagement, and retention.
  • Data analytics can provide the 'oh wow' moment of discovering member behavior.
  • Social media tools may engage members, but they’re fraught with compliance pitfalls.

Tell us what you think about our new approach.

Credit Union Magazine