Nussle: All voices need to be heard when telling CU story

March 11, 2019

As more than 5,000 credit union leaders from around the country attend this year’s CUNA Governmental Affairs Conference (GAC), CUNA President/CEO Jim Nussle has some tips on how those leaders can be credit union advocates. Writing in CU Insight Monday, Nussle outlined the challenge that comes with the millions of stories credit unions have to tell.

“Everyone in the movement, from CUNA and Leagues to credit unions, volunteers and members can be an advocate. In fact, it’s important that all these voices are heard when we tell our story,” Nussle wrote. “That’s what the CUNA/League 360-degree advocacy approach aims to achieve.”

He noted recent successes last year as prime examples of what happens when credit unions advocate and said this year’s agenda includes:

  • Continuing to press the Consumer Financial Protection Bureau (CFPB) and others to reduce the regulatory burden on credit unions;
  • Defending NCUA’s field-of-membership rules in court;
  • Supporting credit unions facing frivolous litigation;
  • Urging Congress to modernize data breach requirements; and
  • Staunchly defending the credit union tax status.

“To achieve these goals, we’ll need to activate all our credit union advocates,” Nussle said. “How do you become an advocate? It’s simple. Bring your voice forward and tell your story.”

Ways credit union leaders can do this include joining CUNA’s Member Activation Program, responding to alerts on CUNA’s Grassroots Action Center, participating in CUNA and League advocacy training events and building relationships with federal, state and local politicians.

“It’s not about doing everything, it’s about finding what issues spark your interest and passion. Your voice is powerful when you bring your experience and enthusiasm together to tell your story,” Nussle wrote. “CUNA and Leagues are here to help tell your story. The more people we engage with the better off we’ll all be in the credit union movement.”

►Read more conference coverage from CUNA News, and get live updates on Twitter via @CUNA_News, @cumagazine, @CUNA, and by using the #CUNAGAC hashtag. You can also follow the conference on Facebook  and Instagram. For a complete schedule and information on keynote speakers and breakout sessions, visit the CUNA GAC event page.