International Multimedia Artist, Author and Innovator Phil Hansen to present keynote address at America’s Credit Union Conference

March 21, 2019


Lauren Williams - CUNA Communications; (202) 626-7642;
Tiffany Niederwerfer - CUNA Association Marketing and Brand; (608) 231-4284;

MADISON, Wis., and WASHINGTON (DATE) – Credit Union National Association (CUNA) will host as keynote speaker for America’s Credit Union Conference (ACUC) Phil Hansen, multimedia artist, speaker, author and innovator. He will challenge ACUC attendees to spark their creativity by thinking outside the box.

“Phil is an artist for the people,” said CUNA President and CEO Jim Nussle. “His story of challenge and triumph will inspire our industry to embrace creativity and innovation. The insights Phil brings to the conference will push leaders to encourage their teams to rise above any challenge and succeed no matter what comes their way. We look forward to having him lead the discussion on innovation.”

The term “Embrace the Shake” is coined from Hansen’s personal story of transformation. After developing a career-ending tremor in his drawing hand, he embraced his “shake” both physically and metaphorically by redefining his limitation as an impetus for creativity. Upon sharing his message on the TED stage and millions subsequently after, “Embrace the Shake” has become a motto for many businesses to approach their limitations in a new way.

Hansen’s powerful message of finding creativity within limitations will inspire attendees to stop looking on the outside and start looking inside for resources that can transform challenges into opportunities for success. And like Phil’s art, “Embrace the shake” isn’t just a talk, it’s an experience that brings jaw-dropping visuals and live interactive art.

To learn more about CUNA ACUC and the rest of the keynote lineup, visit


About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit