PODCAST: CMO to CEO

Jason Lindstrom has a message for all credit union marketers who want to be CEO: He’s living proof it can be done.

Lindstrom started as a part-time teller during college and took on a variety of marketing, business development, and operational roles before becoming CEO at $293 million asset Evergreen Credit Union in Portland, Maine.

Key to his progression was taking on responsibilities outside of his marketing duties and gaining experience through industry groups such as the CUNA Marketing & Business Development Council, where he serves as chair of the executive committee.

“The biggest thing for me was getting involved in other areas along the way,” Lindstrom says. “It was a combination of credit union and credit union movement experiences. If you want to advance, don’t just stay behind your desk.”

In this episode of the CUNA News Podcast, Lindstrom describes his progression to the CEO role, offers advice on how others can navigate that path, and explains his goals for the CUNA Marketing & Business Development Council.

You can listen and subscribe to the CUNA News Podcast in Apple’s iTunes Store, Spotify, Google Play, and Stitcher Radio.