Brian Hamilton

Disruption is speed bump for auto sales

Be ready to change roadmap for digital lane shift.

June 20, 2019

Credit unions must look toward participating in a digital point-of-sale auto shopping experience for consumers, says Brian Hamilton, vice president of innovation at CU Direct.

Hamilton provided an overview of auto industry disruptors during an industry trends breakout session at the America’s Credit Union Conference in Florida Tuesday.

He says credit unions must invest in digital transformation to keep pace with the Amazons and Zappos of the retail world. “Invest in your back offices. Invest in operations. All of that is going to affect lending,” he says.

Right now, consumers are often quoted inaccurate payments online, he says. “Whoever fixes that first will win,” Hamilton says.

CU Direct is a CUNA associate business member at the premier level.

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