Michelle Spellerberg
Alliant Credit Union's Michelle Spellerberg discusses digital transformation with CUNA's Bill Merrick.

VIDEO: Digital transformation

Keep up with the times but stay true to your roots.

September 12, 2019

What can credit unions learn about digital transformation from a baseball team established in 1876?

Keep up with the times but stay true to your roots, says Michelle Spellerberg, vice president of digital strategy and innovative growth for Alliant Credit Union in Chicago.

Following a tour of historic Wrigley Field, a CUNA Operations & Member Experience Council preconference workshop Wednesday in Chicago, Spellerberg explained how digital transformation has enabled the Chicago Cubs to stay relevant and beloved over its long history, even when the team performs poorly.

In this video interview, Spellerberg discusses what credit unions can learn from the Cubs and what digital transformation has done for Alliant.

Click here for more conference coverage from CUNA News, and get live updates on Twitter via @cumagazine, @CUNA_News, @CUNACouncils, and by using the #TechCouncil and #OMECouncil hashtags. Learn more about the CUNA Councils, a member-led professional society for credit union executives, at