news.cuna.org/articles/116649-cu-steps-up-for-a-good-cause
2019-09_IdealCU_5k_116649
Ideal Credit Union created its Wellbeing Champions Committee in part to encourage employees to participate in the 10th annual MN Brain Tumor 5K.

CU steps up for a good cause

New wellness committee organizes challenge for brain tumor research.

December 5, 2019

Ideal Credit Union’s new Wellbeing Champions Committee launched a five-week step challenge to highlight the importance of daily exercise and encourage participants to walk with a greater purpose at the 10th annual MN Brain Tumor 5K.

Each week the committee shared helpful tips, recipes, motivational messages, and more to inspire and encourage employees to work toward a healthier lifestyle.

The Woodbury, Minn.-based credit union provided employees with a tracking device to measure their daily activity. Participants submitted their average weekly steps for a chance to win prizes and received encouragement to build upon the previous week’s results.

Seventy-eight Ideal employees participated, and 49 completed the five-week step challenge.

"Our goal with the challenge was to promote a healthy, active lifestyle in the office and at home, and to encourage staff to make a long-term commitment to improving their overall well-being, as well as prepare them for the MN Brain Tumor 5K in May,” says Brian Sherrick, president/CEO of the $762 million asset credit union.

Brian Sherrick

‘Our goal was to promote a healthy, active lifestyle in the office and at home.’

Brian Sherrick

Ideal Credit Union has been a major sponsor of the event for the past nine years. Employees serve on the planning committee and volunteer at the event to ensure its success.

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Click to enlarge. Ideal Credit Union employees assist with registration for the MN Brain Tumor 5K.

The MN Brain Tumor 5K hit a new milestone in 2019, raising $114,608 in donations to bring total fundraising to nearly $780,000 since the event’s inception in 2010. All proceeds benefit the Musella Foundation for Brain Tumor Research & Information.

The credit union also donated more than 250 volunteer hours to the event, including pre-planning meetings, securing sponsors, marketing, website and social media efforts, event logistics, and more. The donated hours add up to $12,500 of “in-kind” giving this year alone.

Ideal’s Wellbeing Champions Committee is now planning a Financial Fitness Challenge for employees that will kick off in late October.

Learn more: The link between physical and financial health