Penn., N.J. leagues announce new name: CrossState CU Association
The Pennsylvania Credit Union Association (PCUA) and the New Jersey Credit Union League (NJCUL) are pleased to announce the name of their newly combined organization - CrossState Credit Union Association. The organizations posted a video announcement Monday, which can be viewed below.
The two trade groups announced their plans to merge in April and received a positive member vote from both states in May. The newly merged organization will take on its new name and expand its membership Jan. 1.
The CrossState Credit Union Association will serve 519 credit unions in Pennsylvania and New Jersey, making it one of the largest regional credit union trade associations in the country.
“We believe our new name and brand represents credit unions in both states, and our mission, vision, and values that have guided us through the rebranding process,” Pennsylvania Credit Union Association Presiden/tCEO Patrick Conway said. “We took a data-focused approach to what our members want and need, as well as how we can best deliver on those expectations.”
The newly formed regional trade organization will provide credit unions with a robust advocacy agenda, a fully-certified team of compliance experts, additional trainings and networking opportunities in both states, and a wide-array of products and solutions to help credit unions better serve their members.
“When we landed on CrossState Credit Union Association, we knew it was innovative and progressive, fitting the nature of who we are,” New Jersey Credit Union League President/CEO David Frankil said. “This new brand is aspirational, bold and confident, but still fresh and simple. It fits with our brand promise of ‘Moving Your Credit Union Forward,’ which is a promise we are dedicated to keeping for both credit unions and their members.”
The two groups are continuing to work through the merger integration process in preparation for the new organization’s launch on Jan. 1.
Conway will lead the combined CrossState Credit Union Association and all of its affiliates as CEO, while Frankil, will serve as president of CrossState Solutions, Inc., the for-profit subsidiary of the organization.