Open Your Eyes to a Credit Union

Video: Research fuels Awareness Initiative

CUNA’s Chris Lorence on findings driving the effort.

December 18, 2019

Research is at the core of CUNA’s Awareness Initiative, which is increasing consumers’ consideration of credit unions as their best financial partner.

In this video, Chris Lorence, CUNA’s chief credit union awareness officer, details some research findings and how they’re driving the initiative.


Lorence will talk more about Awareness and the Open Your Eyes to a Credit Union® campaign in a CUNA News Podcast interview Jan. 16.

Learn more