news.cuna.org/articles/117085-video-in-search-of-unsettled-beginners
Video: In search of ‘unsettled beginners’

Video: In search of ‘unsettled beginners’

Open Your Eyes to a Credit Union makes inroads with millennials.

January 2, 2020

One of the most effective ways to promote credit unions via the Open Your Eyes to a Credit Union campaign is focusing on “unsettled beginners,” or young adults who are getting their start in life and want to establish a financial institution relationship, says Chris Lorence, CUNA’s chief credit union awareness officer.

Another key demographic: People ages 35 to 54 who are “in market,” or shopping for financial services such as mortgages and student loans.

In this video, Lorence discusses how Open Your Eyes to a Credit Union targets these consumers.

 

 

Lorence will talk more about CUNA’s Credit Union Awareness initiative and the Open Your Eyes to a Credit Union® campaign in a CUNA News Podcast interview that airs Jan. 16.

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