David Plouffe

PODCAST: Campaigns change with the times

Social media plays a larger role in election efforts, says political adviser David Plouffe.

February 7, 2020

The primaries for the 2020 presidential elections are just kicking off, but there are already noticeable differences in the way campaigns are being run compared to previous elections, says David Plouffe, president, policy and advocacy at the Chan Zuckerberg Initiative and campaign adviser for President Barack Obama in 2008.

“It’s definitely one of the most unsettled and fluid primaries the Democratic Party’s ever had,” he says. “The general election is also remarkably fluid and hard to predict.”

Plouffe will speak at the 2020 CUNA Governmental Affairs Conference (GAC) Feb. 25 in Washington, D.C.


In this episode of the CUNA News Podcast, Plouffe talks about the 2020 election, how credit unions can prepare for the November election results, his time working in the White House as a senior adviser to President Obama from 2011 to 2013, his role with the Chan Zuckerberg Initiative, and more.

You can listen and subscribe to the CUNA News Podcast in Apple’s iTunes Store, Spotify, Google Play, and Stitcher Radio.

In this episode:

2:00: Role of television ads in campaigns

2:32: Role of social media in campaigns

4:39: Why he pinched himself when leaving the White House daily

7:37: What the elections could mean for credit unions

13:45: His role at the Chan Zuckerberg Initiative