CUNA launches voting resource ahead of first 2020 primary

February 10, 2020

CUNA is launching Credit Unions Vote, a campaign focused on getting credit union members to vote in the November elections. The credit union movement fosters an environment of community involvement and is encouraging members to make their voice heard with their vote.

“Credit unions understand that elections directly affect their members,” said CUNA Deputy Chief Advocacy Officer for Political Action Trey Hawkins. “With the ‘Credit Unions Vote’ campaign we will be reaching out to America's credit unions to make sure they understand how these elections affect them as part of a credit union community, and to encourage their members to get out and vote this November.” 

Launching ahead of the New Hampshire primary — the first primary in the nation for the 2020 electoral cycle — the goal of the campaign is to ensure consumers understand their stake in the electoral process both as credit union members and citizens of the country. According to recent data, 44% of registered voters belong to a credit union.

By visiting, credit union members can register to vote, participate in early voting and locate their polling place. Those who use the website can also share social media posts using the hashtag #CreditUnionsVote to help raise awareness for the cause. 

The “Credit Unions Vote” campaign is part of CUNA’s innovative Member Activation Program (MAP), a program designed for credit unions to get their members engaged in advocacy.

CUNA provides customizable content geared around specific campaigns allowing individual credit unions to deliver the content to members, which in turn empowers members to discover new ways to play a role in the future of their credit union. Additionally, MAP has a virtual community to ask questions, get feedback and share results and resources with credit unions around the country.

Throughout the year, CUNA will be working with MAP participants to increase voter registration and turnout in the 2020 election.