Nussle with Crashers

‘Commit to make a difference’

Nussle: Crashers are an essential part of CUs’ journey forward.

February 23, 2020

CUNA President/CEO Jim Nussle welcomed 60 young credit union professionals to CUNA’s Governmental Affairs Conference (GAC) Sunday. The young professionals were selected by The Cooperative Trust to “Crash the GAC.” Crashers receive a free registration to CUNA GAC from CUNA and at least one is selected from each state.

During his welcome, Nussle thanked the young credit union leaders for their passion and fielded questions that ranged from credit unions’ role in the future economy to diversity, equity, and inclusion.

“Credit unions are different. And the beauty of that is that so much of attracting consumers is figuring out how to differentiate yourself from your competitor, and we’ve got that covered,” he said. “But there’s more…as credit unions, we can commit to make a difference in members’ financial health. We can commit to educating our members. I’ve heard of credit unions with goals to ensure every member has an emergency savings account with at least $400. That’s a commitment we’re making to our country, to our cities, to our communities.”

Several Crashers asked Nussle’s thoughts on DEI in the credit union industry, including what credit unions can do to get better.

“When it comes to diversity, equity, and inclusion, it’s one thing to use your words, but another to actually go on the journey. As the next generation of credit union leaders, we need your help to go on that journey, because it’s one as an industry we need to make,” Nussle said.

Nussle also made time for his annual selfie with the Crashers.

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