John Ainsworth

PODCAST: Building digital trust

Pandemic highlights need to create trustworthy digital connections with members.

May 15, 2020

When social distancing guidelines went into effect across the United States, credit unions responded by closing or limiting access to lobbies and reducing the number of employees working in branches.

As a result, many credit unions became digital-first entities almost overnight—encouraging members to use virtual channels to access their accounts and services. In this environment, the concept of digital trust has come to the forefront for many credit unions.

John Ainsworth, president and chief executive officer of CULedger, joins the CUNA News Podcast to discuss building digital trust with members, implementing enhanced security features like decentralized identities, and anticipating how these technologies will continue to evolve.

Ainsworth also explains how joining CULedger's MemberPass Trust Registry™ and getting familiar with new guidance from the Federal Financial Institutions Examination Council are good first steps for credit unions to start building secure, trusted digital relationships with members.

You can listen and subscribe to the CUNA News Podcast in Apple’s iTunes StoreSpotifyGoogle Play, and Stitcher Radio.

This podcast is sponsored by CULedger. CULedger is a CUNA Associate Business Member at the premier level.

In this episode:

1:31: Adapting digitally to coronavirus (COVID-19)

2:36: News ways of working and security concerns

4:04: Protecting members in the new environment

4:50: Digital trust and why it's important

6:03: Building digital trust with members

6:52: How decentralized identities work

8:13: Decentralized identities in practice

9:42: Implementing enhanced security features

11:22: Digital trust standards

12:44: How the standards benefit credit unions

15:21: Technologies evolve in the wake of pandemic

18:52: First steps for building digital trust