CUNA Marketing & Business Development Council celebrates Diamond Awards Week virtually

June 11, 2020


Lauren Williams  – CUNA Communications; (202) 626-7642;
Julie Lang – CUNA Councils; (608) 231-4018;

MADISON, Wis., and WASHINGTON (June 10, 2020) – CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual award ceremonies. Turnout was outstanding for this year’s award competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards.

“It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial CU. “Thank you for joining us to celebrate the remarkable achievements of your peers and gather ideas to elevate our profession.”

This year’s best-of-show award winners are listed below. Click here for a full list of this year’s award winners and save the date for 2021 CUNA Marketing & Business Development Council Conference, March 21-24, in Los Angeles, Calif. at the Westin Bonaventure Hotel & Suites.

Color Award for Brilliant Use of Art

Greater than $1 billion

GECU, El Paso, TX, for their “Adair Margo GECU Visit”

Cut Award for Most Edgy

Greater than $1 billion

BECU, Tukwila, WA, for their “Crop Art Celebrates School Partnership Expansion Campaign”

Clarity Award for Most Sentimental

$250 million – $499 million

Strata Credit Union, Bakersfield, CA, for their “Strata's 70 Wishes – Community Giving Campaign”

Carat Award for Greatest Impact

Greater than $1 billion

GECU, El Paso, TX, for their “El Paso Strong – Community Outreach Campaign”

Best Use of Humor Award

$250 million – $499 million

Envista Credit Union, Topeka, KS for their “Kasasa – Real Testimonials Exaggerated for your Entertainment Campaign”

Diamond Best of Show Award

$250 million – $499 million

Coast360 Federal Credit Union, Maite, Guam, for their “Coast360's Youth Banking Program”



About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit

About CUNA Councils

CUNA Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are seven CUNA Councils with a network of more than 7,300 credit union professionals. For more information, visit