news.cuna.org/articles/117967-cuna-marketing-biz-development-council-celebrates-diamond-awards-week-virtually

CUNA Marketing & Biz Development Council celebrates Diamond Awards Week virtually

June 12, 2020

CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual award ceremonies. Turnout was outstanding for this year’s award competition with 1,295 entries submitted.

Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards.

“It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial CU. “Thank you for joining us to celebrate the remarkable achievements of your peers and gather ideas to elevate our profession.”

This year’s best-of-show award winners are listed below. Click here for a full list of this year’s award winners and save the date for 2021 CUNA Marketing & Business Development Council Conference, March 21-24, in Los Angeles, Calif. at the Westin Bonaventure Hotel & Suites.

Color Award for Brilliant Use of Art

  • Greater than $1 billion
  • GECU, El Paso, Texas, for their “Adair Margo GECU Visit”

Cut Award for Most Edgy

  • Greater than $1 billion
  • BECU, Tukwila, Wash., for their “Crop Art Celebrates School Partnership Expansion Campaign”

Clarity Award for Most Sentimental

  • $250 million – $499 million
  • Strata Credit Union, Bakersfield, Calif., for their “Strata's 70 Wishes – Community Giving Campaign”

Carat Award for Greatest Impact

  • Greater than $1 billion
  • GECU, El Paso, Texas, for their “El Paso Strong – Community Outreach Campaign”

Best Use of Humor Award

  • $250 million – $499 million
  • Envista Credit Union, Topeka, Kan. for their “Kasasa – Real Testimonials Exaggerated for your Entertainment Campaign”

Diamond Best of Show Award

  • $250 million – $499 million
  • Coast360 Federal Credit Union, Maite, Guam, for their “Coast360's Youth Banking Program”