Open Your Eyes to a Credit Union Campaign Wins Hermes Creative Award

July 17, 2020

July 17, 2020
Washington, DC


Lauren Williams        
CUNA Communications        


Open Your Eyes to a Credit Union® has been named winner of a Hermes Creative Award, an international competition that recognizes outstanding work with while promoting the philanthropic nature of marketing and communications professionals.

Administered by the Association of Marketing and Communication Professionals (AMCP), the Hermes Creative Awards evaluates the creative industry’s top publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. AMCP is the industry’s preeminent third-party evaluator of creative work and the organization has judged over 200,000 entries since its formation in 1994.

Credit Union National Association (CUNA) announced the launch of Open Your Eyes to a Credit Union® in summer 2018 as a modern, research-driven national credit union awareness program.

“The Hermes Creative Awards is a highly recognized international competition that evaluates the best of the creative industry’s marketing and communications programs, including the use of websites, videos, social media and more, and we’re proud that Open Your Eyes to a Credit Union earned the highest level of award,” said President/CEO, Xceed Financial Credit Union and CU Awareness, LLC Chairman, Teresa Freeborn, “Not only does our outstanding Credit Union Awareness team deserve recognition, but all credit unions, Leagues and system partners that have contributed to this groundbreaking campaign deserve thanks as well.”

Open Your Eyes to a Credit Union® earned a Platinum award recognition in the Electronic/Social/Interactive Media category, an award for those that score between 90-100 from judges.

America’s credit unions, Leagues and business partners have joined CUNA to fund the campaign, which recently launched in Northern California, Rhode Island, Texas and Tennessee, bringing the total number of states where the campaign is live to 24.

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About CUNA:           
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit