New CUNA Digital Marketing Virtual School focuses on digital marketing best practices

September 11, 2020

September 10, 2020
Washington, DC

Lauren Williams        
CUNA Communications        

Dive into website and digital advertising analytics, search engine optimization, video branding and more at the all new CUNA Digital Marketing Virtual School, to be held online October 6 and 7, 2020.

“If you’re looking for digital marketing best practices but want to learn about them through a credit union lens, this event is for you. Attendees will receive insights they can translate directly to industry-specific skills and take back to their credit union to implement immediately,” said Ariel Bilskey, director of blended learning at CUNA.

CUNA Digital Marketing Virtual School instructors are a mix of professionals who have walked in the shoes of credit union digital marketers, as well as digital marketing industry practitioners. The school has been converted from an in-person event in previous years to virtual this year due to COVID-19 considerations.

This year’s topics, aligned with the wants and needs of credit union marketers, include:

  • Digital Marketing Trends for the COVID-19 Era
  • Using Your Website as a Digital Branch During the COVID-19 Pandemic
  • Research and Digital and Pivots, Oh My!
  • Do’s and Don’ts of Search Engine Optimization
  • Digital Marketing: It’s All Fun and Games Until Compliance Gets Involved
  • Think Like a TV Producer: Bringing Your Brand to Life Though Video
  • Leveraging Employee Social Engagement: Share Better
  • Identifying Conversions and Tracking ROI
  • Building an Integrated Content Strategy

Attendees looking to re-certify their Credit Union Certified Marketing Executive (CUCME) or Credit Union Business Development Professional (CUBDP) designations can do so at CUNA Digital Marketing Virtual School.

Six scholarships have been made available to members of CUNA Marketing & Business Development Council.

For more program, scholarship and registration information, visit the school’s webpage.



About CUNA:           
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit