Nicole Machado

PODCAST: Build member engagement with cards

Engaging members with payments allows credit unions to be top of wallet.

October 29, 2020

The coronavirus (COVID-19) pandemic has accelerated both the move from cash to cards, and the use of advanced card technology including contactless cards, central issuance, and instant issuance.

But it hasn’t changed the need for credit unions to be top of wallet with their cards. The best way to achieve that goal is by building member engagement, according to Nicole Machado, executive director, product strategy card services, for Harland Clarke.

In this episode of the CUNA News Podcast, sponsored by Harland Clarke, Machado explains how to build a best-in-class engagement strategy through payments, how to become top of wallet, new developments in the card arena, payment trends accelerated by COVID-19, and more.


You can listen and subscribe to the CUNA News Podcast in Apple’s iTunes Store, Google PodcastsSpotify, and Stitcher Radio.

In this episode

2:12: New card developments

3:16: How to improve member engagement via cards

4:19: A successful member engagement program

5:10: How to be top of wallet

7:00: The pandemic’s effect on members’ card use

8:15: Implementing contactless cards and instant issuance

10:18: Accelerated payments trends

13:02: 3 steps to a successful card program