Creating a culture that builds loyalty

CUNA announces new culture assessment for credit unions

January 7, 2021

CUNA announced today a new offering for credit unions to get the pulse of their credit union and elevate their overall culture to position it for success.

CUNA Culture Action Plan provides credit unions an unbiased and holistic view of their organizational culture with staff and members along with analysis and action steps to enhance working with all stakeholders. This assessment is more important now than ever because of the changes that have been brought on due to the pandemic.

“CUNA is making this assessment available to assist credit unions in navigating their culture for growth during this time that we’re facing COVID-19 and employees working from home,” said Kristin Ryan, director of learning events for CUNA. “This assessment identifies specifically what in your culture, is keeping you from delivering consistently outstanding experiences and how to position your culture to do it in the future.”

Credit unions engaging in CUNA Culture Action Plan will benefit from evaluating 10 core areas spanning staff and member experiences to build a common approach and language to leverage strengths, close gaps and drive credit union growth.

For more information on the assessment, please visit