H.R. McMaster

‘Be right there with them’

Set an example and demonstrate the actions you want taken to build a cohesive team, says GAC keynote speaker H.R. McMaster.

February 9, 2021

Build a cohesive team that understands its purpose and mission by demonstrating those actions yourself.

“If you want people to treat each other respectfully, you should treat people with respect. If you want a team that’s committed to excellence, you have to set the example yourself,” says H.R. McMaster, former U.S. National Security Advisor. “If you want a team that is willing to endure hardships for the accomplishment of the mission, you’ve got to be right there with them.”

McMaster will give the opening keynote address on Tuesday, March 2, during the CUNA Governmental Affairs Conference.


McMaster served in the White House as National Security Advisor from 2017 to 2018 and is a nationally recognized authority on leadership, global security, and international affairs.

Prior to his time in the White House, McMaster was a commissioned Army officer who rose to the rank of Lieutenant General. During his military tenure, McMaster was widely respected for his ability to assess and strategize in active war zones.

McMaster also was an assistant professor of history at West Point and wrote two bestselling books on national security, “Battlegrounds: The Fight to Defend the Free World” and “Dereliction of Duty.”