Open Your Eyes to a Credit Union® launches in Montana

February 17, 2021

February 17, 2021
Washington, DC


Credit Union Awareness LLC announced today that the AI driven, consumer consideration campaign, Open Your Eyes to a Credit Union®, is headed to Montana. The launch comes as thousands of credit union advocates and executives in the United States prepare for CUNA’s Governmental Affairs Conference (GAC), the credit union industry’s premier advocacy event.  

 “What better way to celebrate credit unions today than to continue to share the amazing opportunities credit unions have to offer consumers,” said Chris Lorence, Credit Union Awareness Executive Director. “Open Your Eyes to a Credit Union® is a first of its kind digital influencer campaign designed to dispel commonly held myths about credit unions while increasing consumer consideration for credit unions as their best financial partner. We are thrilled to bring this credit union driven campaign to Montana, and grateful to the Montana Credit Union League for their enormous support for opening consumers eyes to credit unions in Montana.”  

 Open Your Eyes to a Credit Union® has gained over 1,106 supporting organizations that have pledged more than $52 million. The campaign has launched in twenty-five states and is expected to launch in at least 5 other states in the upcoming months.  

 “We’re thrilled to be launching Open Your Eyes to a Credit Union® in Montana,” said Karen Smith, Senior Vice President and Chief Advocacy Officer at Montana’s Credit Unions. “After witnessing the continued success of the campaign across the country, we knew Montana had to get in on the fun. We have worked diligently with CU Awareness to gear up and prepare to launch this statewide campaign here in Big Sky Country. We know of the credit union difference, and it is time our fellow Montanans did as well.” 

 As of February 1, 2021, Open Your Eyes to a Credit Union® had gained over 2.26 billion impressions and earned 924 million video views from start to finish. In addition, it had driven 5 million consumers to the campaign’s consumer-facing website to learn about the benefits of joining a credit union.  


About CU Awareness LLC: 
CU Awareness LLC is a wholly owns subsidiary of Credit Union National Association (CUNA). CU Awareness LLC is responsible for the administration, fundraising, and daily activities of the Open Your Eyes to a Credit Union® campaign. To find your nearest credit union, visit    

About CUNA:           
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit

Lauren Williams
CUNA Communications