Latest MAP campaign to educate members about CU difference

February 24, 2021

CUNA launched its first Member Activation Program (MAP) campaign this week calling on credit unions to educate members about the credit union difference and the fact that credit unions improve the financial well-being for all. Credit unions participating in MAP have access to customizable message templates designed for credit unions to activate their members and request action if needed.

“CUNA, Leagues, and credit unions know quite well that credit unions are a smarter choice for consumers and small businesses because they are not-for-profit, financial cooperatives with a mission to promote thrift and provide access to credit for prudent purposes. The problem is: do our members know the difference?” said Adam Engelman, CUNA’s director of federal grassroots and programs. “They may know they are a member with some or all of their financial accounts, but we want them to be aware of the many benefits that comes with being a credit union member.”

MAP credit unions can download, customize, and distribute long and short-form template, as well as an additional template asking members to share their story about how they became a credit union member.

CUNA’s MAP Community also contains social media graphics and messages that can be used on a variety of platforms, including Facebook, Twitter, LinkedIn, and Instagram.

Participating credit unions are encouraged to report their results back to CUNA.