New CUNA Associate Business Members Announced: CRMNEXT & Payrailz

March 22, 2021

CUNA has announced CRMNEXT and Payrailz as the newest CUNA Associate Business Members. These business advocates join in CUNA’s advocacy efforts to support, protect, unify and advance the credit union movement.

Newly announced choice level member:

  • CRMNEXT: The Banking CRM, CRMNEXT is fully customizable to meet the bespoke needs of community banks, credit unions, and the world’s largest financial institutions. More than a sales and marketing tool, the platform transforms every corner of the FI by unifying the core and other systems under a single, intuitive interface. CRMNEXT helps financial institutions simplify work, drive growth and deliver on experience.

 Newly announced associate level member:

  • Payrailz: Payrailz is a digital payments company offering advanced payment capabilities and experiences including consumer and business bill pay, external and internal transfers, new account funding, P2P, B2B, B2C and other related solutions to credit unions.

“Emblematic of our ‘land of opportunity,’ credit unions are bastions of their local communities and the national economy – providing trusted advice, superior service, and equal access to loans for everyone.” said CRMNEXT CEO Joe Salesky. “At CRMNEXT, we're passionate about helping credit unions drive innovation to create the future of financial services. Strategic partnerships like CUNA enable us to work more closely with credit union leaders to expedite this ambition.”

“Payrailz is committed to helping credit unions better compete in a digital world. The Payrailz platform leverages artificial intelligence (AI) and machine learning to offer personalized and actionable insights to credit union members and businesses as they make their digital payments,” said Mickey Goldwasser, VP of Marketing and Chief of Staff at Payrailz. “We are proud that our new associate business membership status will allow us to support CUNA’s mission.”

CUNA Associate Business Membership allows organizations to become an official business advocate working on behalf of credit unions. Each Associate Business Member receives special offerings including: representation for credit union issues, annual registrations to CUNA events at member price, complimentary digital subscriptions to Credit Union Magazine, member pricing on CUNA research, and preferred pricing on Credit Union Magazine advertising and exhibit hall space at CUNA signature events.

An associate business membership allows credit union service providers the opportunity to:

  • Build mutually beneficial relationships with CUNA and credit unions
  • Provide the best services for credit unions
  • Push advocacy with stronger combined efforts
  • Gain access to extensive education and engagement opportunities

“There is great power in advocating for credit unions with one collective voice,” said Karin Sand, vice president of system provider relations at CUNA. “We’re excited to be gaining Associate Business Members that are dedicated to growing that voice and keeping credit unions strong.”

To learn more about CUNA Associate Business Membership, visit