Cheryl Deborde

Cheryl Deborde named Credit Union Hero of the Year

Award recognizes a professional who demonstrates credit union values.

April 7, 2021

The winner of Credit Union Magazine’s 14th annual Credit Union Hero of the Year Award is Cheryl Deborde, president/CEO of Members Choice Credit Union, Ashland, Ky. The award, sponsored by Symitar, recognizes a future-focused credit union professional for exemplifying the credit union philosophy of “people helping people.”

“Credit Union Heroes always reflect a commitment to the community beyond the doors of the credit union,” says Todd Spiczenski, CUNA chief products and services officer. “Members Choice President/CEO Cheryl Deborde is no exception, with her passion for helping people and not expecting anything in return. She’s the perfect example of what a Credit Union Hero should be.”

“Cheryl Deborde at Members Choice deserves to be recognized as a Credit Union Hero for her commitment to taking care of people through service and financial education,” says Shanon McLachlan, president of Symitar. “Leaders like Cheryl are why people choose credit unions; they appreciate the hands-on, people-first approach to banking and support for their community. The industry’s people-helping-people philosophy is not only about giving back but educating the community on how to make a real difference in their financial lives like Members Choice has.”

Other heroes are:

Read about the contributions of Deborde and the other Credit Union Heroes at