Samaha & Associates joins as newest CUNA Associate Business Member

April 7, 2021

Samaha & Associates has become a business partner in advocacy for credit unions as the newest associate level CUNA Associate Business Member.

“Samaha & Associates is firmly committed to the credit union ethos of ‘people helping people,’” said Samaha & Associates CEO, Sabeh Samaha. “We have participated in CUNA’s advocacy efforts for over 23 years and have contributed to the credit union movement since 1986.”

For over 23 years, Samaha & Associates has aided hundreds of credit unions in enhancing respective technology and service platforms, while consistently improving client relationships with vendors. By providing clients with innovative services, the Miami Beach, Fla. -based firm is recognized by both credit unions and vendors as an industry leader.

“We are thrilled to have Samaha & Associates join us as we work together to support and sustain credit unions,” said Karin Sand, CUNA vice president-system provider relations. “I am looking forward to working with our new associate business members and combining their strengths with our advocacy efforts on behalf of all credit unions.”

CUNA Associate Business Membership is an exclusive opportunity for organizations to serve as official business advocates on behalf of all of America’s credit unions. While helping to break down regulatory barriers, Associate Business Members can demonstrate their commitment to the credit union movement.

An associate business membership also provides:

  • Opportunities to nurture relationships with industry leaders
  • Access to and savings on education and engagement opportunities
  • Industry knowledge to provide top-tier service
  • Recognition as an advocacy partner

Get more details about membership at