PODCAST: Meet members where they do business
‘Payments is the pathway to growth,’ says CO-OP Financial Services CEO Todd Clark.
With the rising availability of vaccinations and the country reopening, people are beginning to spend at or above pre-pandemic levels. And they’re turning to digital channels to complete their financial transactions, a move that was accelerated by the pandemic.
“Payments is the path to growth,” says Todd Clark, CEO of CO-OP Financial Services, a CUNA associate business member at the elite level. “Meet members where they’re doing their everyday business. I’m not saying abandon life-stage lending, but add these two things together.”
In this episode of the CUNA News Podcast, sponsored by CO-OP Financial Services, Clark discusses new solutions CO-OP is developing to assist with the payment pathway, recent payments research CO-OP conducted in partnership with EY, advice for combating fraud, and more.
You can listen to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.
In this episode:
1:53: New research about member behavior
3:26: Understanding today’s marketplace
6:52: Machine learning and transactions
8:10: Fintechs and members’ financial relationships
9:38: Security as a two-way conversation
11:55: Company culture to improve credit unions’ and members’ lives