news.cuna.org/articles/119696-podcast-spread-the-love
Tom Kane

PODCAST: Spread the love

Social media campaign encourages people to share why ‘#ilovemycreditunion.’

July 22, 2021

On July 30, the credit union movement will come together to inspire an authentic and high-energy conversation about why we love credit unions. 

Using the hashtag #ilovemycreditunion, credit unions and leagues across the country will use all social platforms to raise awareness of credit unions and share the amazing ways they serve their members and communities. 

In this episode of the CUNA News Podcast, Tom Kane, president/CEO of the Illinois Credit Union System, shares how #ilovemycreditunion came about, the impact he hopes it will have, how to get involved, thoughts on spreading awareness of credit unions, and more.

You can listen to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.

In this episode:

1:10: About the campaign

4:10: Content for the campaign

4:57: What resonates with consumers and policymakers

7:58: A “sizzle reel” of stories

8:55: Game plan for July 30

10:28: The campaign’s impact

11:24: What people love about credit unions

14:25: Advice about spreading awareness of credit unions

17:33: A famous spokesperson

17:55: How to get involved