CUNA announces three new associate business members

October 26, 2021

CUNA announced three new associate business members have joined CUNA’s advocacy efforts to support and advance the credit union movement. 

To learn more about CUNA Associate Business Membership, visit

Newly announced members are: 

  • CU Business Group, LLC 
  • Credit Union Commercial Group 
  • CliftonLarsonAllen 

CU Business Group, LLC (CUBG) provides business lending, deposit and consulting services to credit unions nationwide. Based in Portland, Ore., CUBG delivers products and technical expertise to credit unions with advanced business programs, and all the basics for those just starting out.  

“CU Business Group recognizes the important advocacy work CUNA does and is excited to join the Associate Business Membership program,” said Larry Middleman, president/CEO and founder of CU Business Group. “Having served for six years on the board of CUNA’s foundation, the National Credit Union Foundation, I am thrilled that CUBG can further support CUNA and credit unions in serving businesses across the country.” 

With a staff of 70 business services professionals, CUBG is the largest business services CUSO in the industry, serving well over 600 credit unions in 48 states.  

Credit Union Commercial Group (CUCG) is a management consulting company established to help credit unions implement and sustain profitable and safe commercial lending programs. Their mission is to equip the credit union movement to excel in the commercial lending marketplace, better serve their members and improve their local communities. 

“Partnering with CUNA as an Associate Business Member will help us both champion the credit union movement,” said Evan Pitts, CEO of Credit Union Commercial Group. “While CUNA leads the charge, CUCG is 100% focused to help individual credit unions grow stronger by achieving excellence in commercial lending.” 

CliftonLarsonAllen (CLA) creates opportunities for its clients, people and communities through industry-focused wealth advisory, outsourcing, audit, tax and consulting services.  

“CLA has a long history of serving credit unions,” said Charlie Cameron, managing principal of financial institutions. “We believe an associate business membership with CUNA will help strengthen our abilities to serve credit union clients and to advise and advocate for the industry.” 

CLA has 7,400 people, more than 120 U.S. locations and a global reach.  

“We’re excited to have these three new associate business members on board,” said Karin Sand, vice president of sales at CUNA. “These companies provide critical services to the credit union industry, and now they’re in a position to strengthen that relationship by adding their voices to our advocacy efforts.” 

The Associate Business Membership provides the opportunity to: 

  • Engage with credit unions and CUNA through combined advocacy 
  • Support the expansion and health of the industry 
  • Build industry recognition as a key industry supporter  
  • Access leading educational training and resources