CUNA Strategic Services Names DBSI as Design-Build and CFM as Banking Technology Preferred Providers

November 19, 2021

November 18, 2021
Washington, DC

DBSI, the leader in creating transformed experiences, and CFM, the leader in enabling transformed experiences, have been selected as the newest CUNA Strategic Services (CSS) alliance providers.

As a design-build firm, DBSI uses a consultative “current-to-desired client state” approach that leverages an intimate understanding of experience mapping, branding, design, technology and staff training that is foundational to achieving the outcomes credit unions desire.

CFM optimizes the foundational technology behind transformation by integrating cash recyclers, self-service kiosks, and other peripherals into the credit union’s core platform. These integrations and powerful data analytics capabilities allow credit unions to leverage technology to its full potential and support modern banking experiences.

“Financial institutions invest millions of dollars into technology yet can only use a handful of the features because the integration with their core solution doesn’t support all the capabilities. DBSI+CFM work together to integrate technology to banking systems and the retail strategy making universal associates, tablet-based service models and micro-branches possible,” said Nathan Moore, CTO of DBSI+CFM.

“Our entire focus is helping credit unions redefine branch and corporate headquarters, and we deeply understand the challenges and goals our industry faces,” said CEO of DBSI+CFM, John W. Smith. “No other firm combines design, technology and engineered experiences together under one roof like we do. It’s through this fusion of elements that we help credit unions see results in cutting retail channel costs, shifting from transactional to advisory, enabling universal associates and ultimately creating astounding experiences that meet rising consumer expectations.”

Barb Lowman, President of CUNA Strategic Services enthused, “We’re excited to bring on DBSI and CFM as our newest strategic alliance providers. Through their innovative and comprehensive approach, they are able to help credit unions re-imagine their brick and mortar presence.  Working together, we can create unmatched retail experiences for members, built on convenience and accessibility, while streamlining operations and driving down costs for credit unions.”

DBSI+CFM has delivered over $1B in financial services projects, been named Most Innovative by AZ Business magazine and BestCompaniesAZ against 300 other companies, awarded Inc. 5000’s fastest-growing company twice and has a combined 1000+ clients in all 50 states. Credit unions looking to improve their member experience, grow membership or improve their staff experience and efficiency can learn more about DBSI+CFM by visiting the DBSI CSS page or CFM CSS page.


About CUNA:           
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit

About CUNA Strategic Services:
CUNA Strategic Services develops strategic alliance relationships to bring credit unions innovative solutions that will drive membership growth and operational excellence at an attractive price. The company is majority owned by Credit Union National Association and state Leagues. For more information, visit  

About DBSI:
DBSI helps credit unions create highly efficient, profitable branch and headquarters spaces with a uniquely smarter experience. Founded in 1998, DBSI celebrated its 20-year anniversary in 2018. Along the way of helping more than 1000+ financial institutions, DBSI has received numerous awards, including being named one of Inc. 5000’s fastest-growing companies, Top Design Firm, Most Admired and Most Innovative. DBSI is headquartered in Chandler, Arizona, and provides comprehensive banking transformation services such as design-build, technology, digital signage and facilities maintenance to solve some of the biggest challenges facing financial services businesses. For more information, please visit

About CFM:
Many financial institutions face challenges responding to the dramatic shifts in the technology landscape of the retail branch. At CFM, we make it possible for financial institutions to create a robust and personalized experience for their clients. We do this by providing a full suite of technology solutions built upon highly resilient core integrations enabling Universal Associates, self-service, digital client engagement, robust analytics and much more. The result is a simpler, worry-free retail member experience. CFM is a strategic partner of DBSI and is headquartered in Chandler, AZ. To learn more, visit or call (855) 333-4236.

Lauren Williams        
CUNA Communications