CUNA, NLCUP Collaborate to Amplify DEI Efforts

January 10, 2022

January 7, 2022
Washington, DC


Credit Union National Association (CUNA) and the National Association of Latino Credit Unions & Professionals (NLCUP) today announced a collaborative partnership to further diversity, equity, and inclusion (DEI) within the credit union movement.

“We built the Associate Business membership model to support the growth of our movement and to create opportunities for cross-collaboration. As our industry makes strides to advance DEI, it is important that we lean on and work with each other,” said CUNA President/CEO Jim Nussle. “CUNA is proud to partner with NLCUP, the leading industry advocate for the Hispanic/Latino community, to bring greater awareness to DEI efforts and support Hispanic/Latino credit union professionals.”

CUNA is partnering with NLCUP to support Hispanic/Latino credit union professionals and to drive financial inclusion and equity for the Hispanic/Latino community. The partnership demonstrates the importance of collaboration to sustain our industry-wide DEI efforts. It also represents a key element of CUNA’s DEI strategy, which seeks to amplify and support the work of credit union system partners and credit unions working to promote financial inclusion and well-being for all.

“We are so proud to join CUNA as an Associate Business Member. At NLCUP, we recognize that partnerships are vital to advance Diversity, Equity, and Inclusion (DEI) within the industry and that collaboration is key to transcendental change. NLCUP is committed to empowering Hispanic/Latino communities, and we strive to promote DEI to create a stronger, more equal world.” said NLCUP Executive Director Diana I. Hastings. “Furthermore, empowerment and asset-building within the Hispanic/Latino community requires action that catalyzes systemic change. To achieve this, it is essential to join forces with organizations to leverage and maximize resources and increase capacity and impact.”

To learn more about CUNA Associate Business Membership, visit



About CUNA:           
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by more than 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions For more information about CUNA, visit To find your nearest credit union, visit


About NLCUP:

NLCUP is dedicated to providing financial education and services for the Hispanic/Latino community as well as to increase economic, asset-building, and professional development opportunities. Furthermore, NLCUP encourages and supports diversity, equity, and inclusion within the credit union industry. For more information about NLCUP, visit  


Lauren Williams
CUNA Communications