PODCAST: Understanding today’s digital cardholder

The past 24 months have accelerated the competitive environment for card loyalty as the digital experience continues to redefine the consumer journey.

Simply put, providing a seamless digital experience for your members will establish your credit union as a leader in the evolving payments landscape and significantly elevate your brand, according to Randy Piatt, vice president of product solutions and marketing for Fiserv.

When your card is available physically and digitally at every purchase opportunity, he says, members are more engaged and more loyal, and income opportunities abound. 

In this episode of the CUNA News Podcast, sponsored by Fiserv, Piatt discusses how credit unions can meet members’ expectations in this accelerated environment while delivering a seamless experience that keeps their card both top of wallet and front of phone.  

He also provides insight on how credit unions can better understand what channels members are using and where further opportunities for growth exist. 

You can listen to the CUNA News Podcast in Apple Podcasts, Google Podcasts, Spotify, and Stitcher Radio.

In this episode:

2:16: How credit unions can increase their payments market share

6:13: What will these five essential needs do for the cardholder and the FI?

8:49: The next steps for credit unions

10:27: Why payments ecosystems are changing so rapidly

13:32: What issuers should focus on in starting this journey

15:37: The importance of card loyalty

18:22: What consumers expect from the financial institution