2022 Diamond Award Winners Honored at CUNA Marketing & Business Development Council Conference
FOR IMMEDIATE RELEASE
March 16, 2022
Washington, DC
LAFCU was awarded the Diamond Best of Show Award – the highest honor in the CUNA Marketing & Business Development Council’s Diamond Awards competition – during the CUNA Marketing & Business Development Council Conference, March 9-12, 2022.
The Diamond Awards, representing the pinnacle of credit union marketing and business development, honor credit unions in 35 categories, ranging from direct mail to website marketing to public relations to social media. Judges evaluated entries based on strategy, design, production, creative concept, copy, communication and results. This year’s Diamond Awards competition received 1,195 entries – 86 credit unions won Category’s Best Awards and 262 won Diamond Awards.
“Diamond Awards are the gold standard of achievement in credit union marketing and business development,” said Marella Nardotti, chair, Diamond Awards, and VP of marketing, NextMark Credit Union. “Inventiveness in effectively achieving and exceeding objectives is what these awards honor.”
This year’s top award winners are listed below.
Diamond Best of Show
LAFCU, Lansing, MI, for their entry titled “LAFCU Act with Love & Equality Art Initiative”
Best Use of Humor Award
US Eagle Federal Credit Union, Albuquerque, NM, for their entry titled “Rx (:30 No OD Fee TV)”
Carat Award for Greatest Impact
Listerhill Credit Union, Muscle Shoals, AL, for their entry titled “Listerhill's Kicks for Kids”
Clarity Award for Most Sentimental
Whitefish Credit Union, Kalispell, MT, for their entry titled “Whitefish Credit Union Presents: Member Stories”
Color Award for Brilliant Use of Art
LAFCU, Lansing, MI, for their entry titled “LAFCU Act with Love & Equality Art Initiative”
Cut Award for Most Edgy
Texas Trust Credit Union, Arlington, TX for their entry titled “Vought Records”
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About CUNA:
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.
About CUNA Councils:
CUNA Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are eight CUNA Councils with a network of more than 7,300 credit union professionals. For more information, visit cunacouncils.org.
CONTACT:
Deshundra Jefferson
CUNA Communications
(202) 809-4081