Credit Unions Vote relaunches to increase member engagement in primaries

March 21, 2022

CUNA kicked off the 2022 campaign season today by launching the overhauled Credit Unions Vote citizen voting campaign. CUNA has long been a leader in the elections space, and voter mobilization is a critical piece of the 360-advocacy model. 

“Credit unions understand that elections affect their members’ financial well-being,” said CUNA Deputy Chief Advocacy Officer for Political Action Trey Hawkins. “With the Credit Unions Vote campaign, we will reach out to America's credit unions providing them with resources to encourage their members to play an active role in both their primary and the November election.”  

The Credit Unions Vote Campaign is designed to ensure consumers understand their stake in the electoral process both as credit union members and as citizens. According to recent data, 42% of registered voters belong to a credit union.  

By visiting, credit union members can register to vote, learn their local primary dates and polling location, and get information on early and absentee voting. New this year are features that allow users to opt-in for reminder notifications as their primary and the general elections draw near.    

In the coming weeks, CUNA will encourage credit unions to engage their members in this critical campaign through a Member Activation Program (MAP) campaign. MAP provides credit unions with customizable materials to engage their members in advocacy and political action so they can in turn play a role in their credit union’s future.

Credit unions interested in gaining access to these member engagement resources can learn more here